Although the CEO’s visit to the store came as a surprise for everyone present there, this is not the first time he has done something like that. Apple’s chief executives often make surprise visits to the stores, especially on the day a new phone is launched. Cook last visited an Apple store in December 2014. Expect Apple iPhones to sell in millions This weekend is special for Apple as the company is expecting to sell over one million pieces of iPhone 6s and and iPhone 6s Plus and Cook’s surprise visit may boost the sales further. While there has been an initial disappointment regarding the high price of the iPhone, it might not affect sales adversely. On day one, most Apple stores stocking the phone saw people lining up in large numbers. Many users were there to move to an iPhone from Android phones. Apple iPhones have a great hold in the US market and the release of the latest range would establish them further.